This rabbit with これ

Grammar Explanation

ご注文はうさぎですか? » Volume 1 » Page 10

Cocoa stops by the coffee shop “Rabbit House” to rest. When she notices something shaggy sitting atop the Chino, the barista, Chino explains:

これですか? これはティッピーです 一応(いちおう)うさぎです」
“Do you mean this? This is Tippy. It’s sort of a rabbit.”

これ is used because the referenced object (Tippy) is near the speaker (Chino).